Showing posts with label Fashion. Show all posts
Showing posts with label Fashion. Show all posts

Friday, October 24, 2025

The Beatnuts - Reign Of The Tec - 1993




No need to check their résumé to know that Queens-based group The Beatnuts put in serious work during the early '90s. Before stepping into the spotlight themselves, Psycho Les and JuJu had already built a reputation behind the boards, crafting beats for names like Pete Nice and Daddy Rich (formerly of 3rd Bass), Chi-Ali, Kurious, Common Sense and more...


In 1993, they dropped their debut single "Reign of the Tec" on Relativity Records, a 12-inch that stands as one of their rawest and most memorable releases. Unfortunately Fashion (a.k.a Al' Tariq), the group's third member, wasn't able to appear on the single due to legal troubles at the time. Still, that didn't stop the record from making serious noise. The moment it hit the streets, it felt like a punch to the face, in the best possible way.


12" - 1993 - Relativity 

  



Upon release, "Reign of the Tec" quickly earned attention from the hip-hop press. It was featured in The Source's Fat Tape section (June 1993), reviewed in Billboard (May 1993) and Spin (August 1993). According to Billboard, the track debuted in the Top 15 on pay-to-see video channel The Box, and received steady radio rotation from coast to coast, on WRKS (Kiss 98.7), WKCR and WBLS in New York, WPGC in Washington D.C., WIOQ (Q102) in Philadelphia, KPWR (Power 106) in Los Angeles, and KMEL in San Francisco.




"When I pop the trunk, hit the deck 
John Wayne couldn't even stand the reign of the Tec
Head for the hills before you get wrecked 
John Wayne couldn't even stand the reign of the Tec"



The chorus features guest appearances from Sadat X of Brand Nubian and Kurious Jorge who has been down with the Beatnuts since the beginning and who can be considered as affiliated with the group. 


On the production side, Psycho Les and JuJu flexed their crate-digging genius. The track revolves around a menacing guitar loop sampled from "Wicked World" by Black Sabbath (1971), giving it that dark, heavy energy that matched the era's raw East Coast sound. Layered over that are multiple samples from Gene Chandler's "In My Body's House"(1969), woven together into a head nodding masterpiece.



7" - 1971 - Vertigo  


7" - 1969 - Checker  



"Reign of the Tec" might not be the rarest 12" around, but it's a must-have for any hip-hop record collector. It captures the essence of early '90s New York... dusty loops, hard drums, and pure attitude. Well according to their promo sheet, their objective was to get paid ... no doubt this single was definitely the beginning of a stunning music career, mission accomplished !!!



Thursday, June 19, 2025

The Beatnuts – The Beatnuts: Street Level - 2025

 



Here is a reissue of the iconic Beatnuts album "The Beatnuts: Street Level" which is the best Beatnuts album in my opinion and most definitely a classic. This double vinyl edition dropped by Producer Plug / Urban Series contains 2 bonus tracks "Hellraiser" (Original Version) and "Dawn Of The Dead". It's also available on CD & Cassette.


 




Wednesday, June 24, 2020

Take It Personal Ep #67 : A Tribute to Street Level




"Episode 67 is tribute to the timeless Beatnut's classic Street Level. For the first time on Take It Personal, we decided to do an album spotlight show and what better way to relive this '94 release than with some of the guys responsible for creating it?

We get to relive this classic album track-by-track with special guests Al' Tariq aka Kool Fashion and Psycho Les. We speak to Al Tariq first and later Les joins with his own perspective. Then, in typical Take It Personal fashion, we reunite the guys for the first time in many, many years.
In '94, we became immune to classic releases because they were dropping weekly, sometimes twice daily. Street Level isn’t just a classic album, it’s damn near perfect, front to back. The production is some of the finest you'll ever hear, too. While The Nuts went on to have greater success as a duo with chart-topping hits such as Off The Books and Watch Out Now, their energy and wit always seemed the best when they were a trio. In a week, we will be releasing both stand-alone interviews of Al' Tariq and Psycho Les as we discuss their solo ventures, Junkyard Juju, the reintroduction of Big Pun, J-Lo stealing their beat, plus life after The Nuts. There's even a discussion about a possible reunion.  But for now, check out our Tribute to Street Level - we know you're going to LOVE IT!" - Take It Personal Radio 









Friday, February 13, 2015